Deluxe NAB

THE FIRM designed and produced an incredible activation for the launch of Deluxe One at the NAB 2018 show in Las Vegas. The effort included completely redesigned suites, customized LED motion activated screens based on human interaction, custom lighting, branded d├ęcor, beautiful florals and branded swag to celebrate their revolutionary new platform. The festivities then continued with a poolside reception complete with custom branded elements such as pillows, floor mats, bar menu, cocktail napkins and oversized logos on the buffet stations and bars for both Deluxe as well as their multiple sponsors.