Based on the autobiography of Chris Kyle, Warner Bros. premiered the movie, American Sniper, directed by Clint Eastwood, on December 15th in New York City. U.S. Navy SEAL Chris Kyle (Bradley Cooper) is sent to Iraq with only one mission: to protect his brothers-in-arms. His pinpoint accuracy saves countless lives on the battlefield and, as stories of his courageous exploits spread, he earns the nickname Legend. However, his reputation is also growing behind enemy lines, putting a price on his head and making him a prime target of insurgents. He is also facing a different kind of battle on the home front: striving to be a good husband to his wife (Sienna Miller) and father from halfway around the world.
THE FIRM, formerly known as Samantha Sackler Productions, transformed Jazz at Lincoln Center into the red carpet and after party for American Sniper. The screening was also held within the Lincoln Center at the Rose Theater. In hosting all three events in one general location the red carpet was located in what would become the after party space, the David Rubenstein Atrium. As soon as talent finished walking the U-shaped red carpet and were seated in the theater, THE FIRM began to change over the space. In a short two hours, we removed all the bus shelters and movie posters as well as press lighting and added the remaining furniture, florals and lighting. As guests walked out of the theater they were in awe of what the space had become. To further guests’ surprise the party not only encompassed the Atrium but the Appel Room as well. The Appel Room boasts a three tiered room with breathtaking views of Columbus circle and Central Park. THE FIRM brought in rich brown furniture with gold and cranberry accent colors. We used Designer8*’s Lux and Nailhead Collections grounded by a gold and wine rug. Gorgeous florals included deep red roses, Ilex berries and pine branches.