Assassin’s Creed Premiere and After Party
On December 13, 2016 Twentieth Century Fox premiered their latest film, Assassin’s Creed, which tells the story of Callum Lynch (Michael Fassbender) discovering he’s descended from a secret society of assassins.
THE FIRM, formerly known as Samantha Sackler Productions, created the red carpet which took place at AMC Empire in New York City. As the cast arrived, they began the red carpet with a black 24’W x 8’H step and repeat featuring the Assassin’s Creed logo and partner, Mercedes Benz’s logo. Michael Fassbender, Marion Cotillard and several other cast members made an appearance for the photo op. Following the step and repeat was a black fabric wrapped hard wall with mounted bus shelter posters. The bus shelters were framed with silver metal which popped against the black and matched the silver Assassin’s Creed logo.
After the premiere, guests headed to Atlantic Grill for the after party. The space was decorated with light holiday decor including Christmas lights, garlands and pine cones. Guests enjoyed celebrating the film with delicious cocktails and a raw bar.