Brooks Brothers – 200th Anniversary

Designed and produced by THE FIRM. Brooks Brothers celebrated their 200th anniversary and Americana in style at Jazz at the Lincoln Center in New York. The incredible evening was completely custom with their iconic colors, fabric patterns and sheep logo throughout. Custom Step & Repeat created for the many iconic fashion guests and celebrities that attended the show and event. Beginning in the Hall of Fame there was an enormous floral wall complete with white roses, hydrangea and lattice hedges. A custom carved Golden Fleece was created and placed atop of the floral wall to fully accentuate the Brooks Brothers brand. Across from the floral wall custom curtain rods suspended across the entire length of the beautiful soft navy drape. These rods contained over 480 golden fleece sheep created a glistening golden fleece sheep to create a very modern museum like look which framed the video wall which housed content of the incredible 200 years of Brooks Brothers history.

Show-stopping décor in the main room included a gold gilded display featuring iconic Brooks Brother’s styles from the 1800s to today; an oversized screen running a reel with historic ads and videos; a green screen photo moment; classic New York street style eats served on custom vintage food carts; and a larger than life vintage hot air balloon hung over the central bar area in the grand atrium with a custom wicker basket and free flowing florals.

The Appel room was outfitted with Hampton’s style lounge furniture, oversized cherry blossom trees and an unbelievable 11-foot neon sheep suspended over the dance floor. The evening concluded with a late-night speakeasy in the famed Dizzy room complete with feather plume trees, antique mirrors, café style tables and vintage cabaret lamps. Every aspect of this unforgettable evening was thought through and every detail was designed to perfection. Huge thank you to our amazing partners at Brooks Brothers & Jazz for including us in this historic event!