Daddy’s Home Premiere

Paramount premiered their newest movie, Daddy’s Home, in Manhattan on Sunday, December 13. A straight laced radio executive (Will Farrell) strives to be the best stepfather he can be to his two new stepchildren. His efforts are thwarted when the children’s’ unbelievably cool biological father (Mark Wahlberg) blows into town.

THE FIRM, formerly known as Samantha Sackler Productions, successfully produced a red carpet and after party that can only be described as ‘sweet’. The premiere was hosted at AMC Lincoln Square, where the sidewalk outside the theater was transformed into a red carpet that allowed pedestrians a peek at the action. Custom sized posters were created at 8’ high to line the press wall along with a 24’ step & repeat that included the film’s title treatment as well as Ford’s logo. Passerby’s were awestruck at both the sight of the cast and the 2016 Ford Flex parked at the end of the carpet in front of its very own step & repeat.

Once the screening was over, guests were whisked away in shuttles to The Loeb Central Park Boathouse to continue the festivities. Inside the venue, a festive holiday party awaited guests from all ages. Stringer lights were draped from the ceiling and the entire room was decorated with wreaths, festive topiaries, and beautiful over the top holiday floral arrangements featuring giant red roses, red amaryllis, poinsettias, and winter greenery. Cinnabon joined both events and provided deliciously seasoned Cinnabon popcorn at the theater, and created a miniature pop up bakery inside the Boathouse to serve their decadent, signature Cinnabon cinnamon rolls at the after party. We brought in brown leather tufted furniture, which complemented the vibrant gold linens, and also created a comfortable place for guests to celebrate and toast yet another successful film!




(Images by Julie Hau)