Fences Premiere & After Party
Fences, staring Viola Davis and Denzel Washington, premiered at Rose Theater in NYC on December 19, 2016. The film tells a story of father working to provide for his wife and son in the 50’s.
THE FIRM, formerly known as Samantha Sackler Productions, teamed up with Paramount Pictures to produce the red carpet event and premiere after party. The red carpet event was held at the Atrium at Rose Theater looking out at through large picture windows at Central Park. The team incorporated the existing red carpet from the Atrium into the design. Bus shelter standees with the Fences title treatment were used to create the back drop for both photographers and video crews.
Following the premiere, guests headed to Tavern on the Green for the after party. With the Christmas holiday right around the corner, the venue was dressed with holiday decor including Christmas trees, wreaths and garlands, pine cones and Christmas lights. It was a festive evening had by all celebrating the film.