Grudge Match Premiere New York
For Warner Bros. new film Grudge Match, starring Robert De Niro and Sylvester Stallone, THE FIRM, formerly known as Samantha Sackler Productions, needed to do something out of the box. We transformed an old U.S. Post Office loading dock into an underground boxing
club. Everything from flooring to heating to perimeter wall treatments were brought in to create a completely new space for this event. Punching bags and gloves were placed around the VIP vignettes. Brick walls and raw exposed truss were used throughout the room to add to the overall grittiness of the space. Instead of the typical catering done at these events, we instead brought in popular NYC food trucks to do pop up shops within the event. Guests got to try food trucks such as Go Burger, Phil’s Steaks, Neapolitan Express, MTBLLS NYC, Red Hook Lobster, J-Dogs, Melts Bakery and Baked by Melissa. It was the perfect setting for the Grudge Match Premiere After Party.