Saks Fifth Avenue recently partnered with Poppy Jamie and her mindfulness app, Happy Not Perfect, to help raise awareness around mental health during the month of October. The event took place at the flagship store in NY with a simple mission – help you feel good from the inside out by inviting guests to travel through a 7-step journey. Activation elements included a custom 7ft tall teal gumball machine with branded affirmations; an area where you could shred your concerns and worries in a custom teal paper shredder and custom fabricated vintage phone booths complete with guided meditation and breathing techniques and of course a branded photo moment! And the collaboration will be traveling to other Saks stores in the coming months.