Kung Fu Panda 3 Premiere
On Saturday, January 16th, DreamWorks premiered their highly anticipated threequel, Kung Fu Panda 3. In this installment, Po must become the teacher to transform a group of clumsy, fun-loving pandas into martial arts fighters in order to defeat the evil warrior, Kai.
THE FIRM, formerly known as Samantha Sackler Productions, was able to create a pre-party that was fun, vibrant and really packed a punch! The TCL Chinese Theater served as the perfect location for the premiere of the film. So perfect, that THE FIRM decided it would be the perfect backdrop for the Pre-Party as well. The team shut down the entire block on Hollywood Blvd in front of the theater from Highland Ave to Orange Ave in order to create an oversized Kung Fu Panda Carnival!
Guests were astonished when they arrived and saw Hollywood Boulevard carpeted in green Astroturf, with hundreds of red lanterns that were strung from one side to the other. The nearly 250′ long press line included a 60′ Step & Repeat, gold bus shelter walls with baby pandas suspended from bamboo poles, 2 jib cameras to capture the entire show from all angles, and a platform hosted by ET; the footage from the premiere was later edited into a 15 minute clip while the movie was playing and then was streamed into 70 theaters across the U.S. directly following the premiere’s end in Los Angeles.
Parents and children were overwhelmed by all that the pre-party had to offer. The pre-party featured Kung Fu Panda 3 themed game stations, where kids could play Ring-a-Bottle, Bowling, Bushel Basket, Dumpling Toss, and even KFP Minecraft! But the fun didn’t stop at gaming stations. There were other stations including Mei Mei’s Paper Fans, where kids could decorate their own folding fan, Airbrush Tattoos, where kids could get tattoos of their favorite characters, and even a Photo Booth where kids got to have a photo in Panda Village. The kids weren’t the only ones having fun, Moms were also able to enjoy themselves with a nice manicure, courtesy of Morgan Taylor. After working up an appetite guests could choose from a Dumpling & Noodle station, a Breakfast Burrito station, a Cereal Bar with Kung Fu Panda 3 cereal and even a Yogurtland station that featured custom flavors just for the film. While the stars of the film posed on the carpet with their corresponding characters, guests were treated to several performances including fan dancers, sword performers, a youth martial arts lesson and even a giant lion parade throughout the party! All took place on an 18’w stage with a giant 30’h Po inflatable, which was nearly as tall as the TCL Chinese Theater. It is safe to say that all the guests thoroughly enjoyed this panda-palooza!