Le Cloud Product Launch – Saks Off 5th

This comfy and chic “girl’s night in” was created to generate buzz and excitement for the launch of Amy Schumer’s new fashion line Le Cloud. The event was hosted by Saks OFF 5th and included a number of adorable custom elements perfect for a night with your best girlfriends. Amy’s guests were treated to a soft lounge experience that mimicked an “up-in-the-clouds” look with white, lofty décor and soothing accessories. The loft space also featured a custom swing photo moment as well as a floating cloud step and repeat that was lit from behind to the give the illusion of height. The inviting experience continued with wine, sushi and other comfort food favorites served in small Chinese take-out boxes. And most importantly, girls were able to “shop” from nearby racks that resembled a friend’s closet!