Meet Samantha, THE FIRM, formerly known as Samantha Sackler Productions

IN HOLLYWOOD, THE MAXIM GOES, YOU’RE ONLY AS GOOD AS YOUR LAST PICTURE. Samantha Sackler, who has produced dozens of movie premieres, says the same is true for event planners: You’re only as good as your last bash. These days, planning a movie premiere is “much like designing a skyscraper,” says Sackler; events have grown so ambitious that overlooking even the most minor element can topple the whole enterprise.

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