Yellow was definitely the color of the night, when the stars came out to celebrate Pokémon Detective Pikachu in New York! Set on Military Island in the middle of Times Square, this carpet was one of a kind complete with custom neon framing, 3D characters and metal piping, and a Pokémon yellow carpet. In addition to the step and repeat for the film’s cast and crew, we also created a second carpet experience for the public. This dynamic second display included an oversized Pikachu inflatable balloon worthy of a parade, a custom branded 7-11 truck with a Pokémon themed slurpee and a live costumed character who was on hand to pose with the thousands of fans that came by. Guests were then treated to a special screening of the film and a beautiful after party at the Edition Hotel with Tokyo inspired food and drinks.