Poolside Panerai Event

On June 25th, THE FIRM, formerly known as Samantha Sackler Productions, transformed the pool at Mr. C Beverly Hills Hotel into a Chic Mediterranean inspired VIP event. Using a combination of rustic Tuscan inspired furniture with sleek white leather sofas from Designer8*, we created the perfect environment to host Panerai’s West Coast VIP event. Guests enjoyed Bellini’s poolside as the sun set over Beverly Hills, revealing the flickering candlelight everywhere from the beautiful lanterns throughout the space to the floating candle rafts in the pool. Our florals were a modern take on an old world idea, combining citrus fruits with olive tree branches and bright yellow callas. Several display vitrines were

placed around the perimeter of the space to showcase the latest Panerai watches to some of their biggest clients.

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