Red Sparrow Red Carpet and Premiere After Party

THE FIRM designed and produced this vibrant evening from start to finish celebrating the premiere of Red Sparrow in New York. THE FIRM took over 3 iconic locations in Manhattan and transformed each environment to emulate the rich aesthetic of this intense film. From the custom popcorn bags at Alice Tully Hall at Lincoln Center to the rich red pillows at the famous Russian Tea Room, every detail was considered and carefully planned for. With seamless execution of the sleek 90’ black carpet and a custom scenic step and repeat, the entrance featured a one-of-a-kind 3-dimensional design. In addition, THE FIRM worked closely with Stoli on their presence throughout the evening including custom decaled bars complete with specialty signature cocktails. Following the screening, we also planned a unique film makers dinner for the studio’s top executive and talent at a third location. The evening ended with an elegant, bold and electric after party at the Russian Tea Room where guests were treated to traditional Russian fare with a decadent Caviar display before drinking the night away in true Russian fashion!  Nostrovia!  It was an unbelievable evening of extravagant beauty that is Red Sparrow.