Speedo Debuts Swimsuit With 3-D Mapping, Michael Phelps

During the show, the Events in Motion team had only 20 minutes to turn the entrance hallway into a product exhibit dubbed the “Speedo brand experience world.” “The biggest challenge for this event was the timing,” said Sackler, whose company also produced the first two Fastskin launches for Speedo in 2004 and 2008. “We had five different displays that needed to be set up that involved everything from hanging graphics to displaying custom installations to mounting plasma screens.”

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