The Heat Premiere

The Heat premiered in New York City at the Ziegfeld Theater on Sunday, June 23, 2013. The laugh out loud hilarious comedy is about an uptight FBI agent and a Boston cop pairing up to take down a drug lord. For the premiere, THE FIRM, formerly known as Samantha Sackler Productions, created a 128’ wall featuring a custom designed step and repeat and framed movie posters for stars Sandra Bullock and Melissa McCarthy.

The Heat - 3

The Heat - 5