The Heat Premiere

• by: Dallas Duckett,
• June 26th, 2013,
• Events, Premieres

The Heat premiered in New York City at the Ziegfeld Theater on Sunday, June 23, 2013. The laugh out loud hilarious comedy is about an uptight FBI agent and a Boston cop pairing up to take down a drug lord. For the premiere, THE FIRM, formerly known as Samantha Sackler Productions, created a 128’ wall featuring a custom designed step and repeat and framed movie posters for stars Sandra Bullock and Melissa McCarthy.