THE HOT ZONE PREMIERE
- by: THE FIRM EVENT DESIGN,
- May 11th, 2019,
- Capabilities, designer8, Entertainment, Events, Premieres, Press, Social
We partnered with NATIONAL GEOGRAPHIC to celebrate the launch their new series The Hot Zone with an epic premiere and after party at the Samuel Goldwyn Theater in Beverly Hills. The research lab inspired step and repeat included a number of custom 3D elements as well as a NATIONAL GEOGRAPHIC yellow carpet. The venue was completely transformed into a bio-hazard themed after party complete with a huge 12 x12 custom bar which created a quarantine style incubator with bartenders in custom branded scrubs and gloves, servers in hazmat suits, custom scenic entrance facade to other event spaces to continue the quarantined feel, cement style floral bases and themed lighting treatment throughout. Modern lounges were spread throughout the space for ample seating featuring metallic silver sofas and white Eames chairs along with modern communal tables and white leather barstools. The decor also influenced the cuisine with a variety of signature drinks, lab style serving vessels and festive dry ice infused desserts. DJ Richie Rich kept guests partying as he spun hits from the 80’s. We loved working with our partners at NATIONAL GEOGRAPHIC and honored to be a part of this incredible launch!